Know Where You’re Going.
We are a research and consulting firm, specializing in the experiential effects of cannabis and hemp. Using rigorous science, we measure exactly how cannabis products make people feel.
SUCCESSFUL BRANDS, HAPPY CONSUMERS
Consumers need assurance that they have found a high-quality product. Brands need to be able to fulfill their customers’ needs. We can strengthen this relationship with in-depth product testing.
TECHNOLOGY + PSYCHOLOGY
Our platform and unbiased approach allow us to discover the nuances of the cannabis experience. Our female-led team is dedicated to unpacking the effects of cannabis, and maximizing its enjoyment.
CULTIVATION CLASSIC
We are best known for producing the Cultivation Classic, the world’s most scientifically rigorous cannabis competition. With our strong foundation characterizing the effects of flower in healthy adults, we can assess the effects and enjoyment of any cannabis product.