EVIDENCE IS POWER.

Our clients choose us because we empower them with intelligence. Backed by evidence, we help clients optimize products, boost revenue, increase efficiency, and get to know their customers. We serve the entire supply chain: brands, cultivators, ingredient providers, and even cannabis competitions.

01

PRODUCT DEVELOPMENT

Whether you are launching a new brand, growing into a new category, or refining your current lineup, we can help. We lean on our decades of pharmacology expertise to optimize your products (or garden) for consumer satisfaction.

02

PRODUCT TESTING

Our specialty is experiential market research: We test a wide variety cannabis and hemp products in diverse consumers. We measure exactly how your products make people feel, and how much they enjoy them. Our rigorous scientific practices ensure bulletproof results.

03

CUSTOMIZED RESEARCH

Your brand is unique: We take great care in designing a research strategy that will help you achieve your goals. We customize every single study, for every single client. We use a variety of qualitative and quantitative methods like focus groups, in-home testing, and nation-wide surveys.

04

OTPIMIZE ENJOYMENT

Over the years, we’ve refined our methods for measuring how good a person feels when they use a cannabis product. We lean heavily on the best practices in peer-reviewed science to assess preferences, mood, and other psychoactive effects. We’d love to empower you with evidence for your effects-based marketing strategy.

05

FUTURE PROOFING

As markets continually evolve and consumers diversify, we help you detect trends, foresee the needs of your customers, and strategically satisfy them. By tuning into your customers’ true needs, you can feel confident making decisions based on future demands, not just historic trends.

GROW WITH US

We are actively seeking partners who want to improve their brand loyalty and grow their businesses. Interested? Please reach out →